Local Water Utilities to Community: Know When to Water

The Sonoma-Marin Saving Water Partnership (Partnership) has launched a regional multi-media effort throughout the North Bay region with a simple message: Know When to Water.

The Partnership includes the Sonoma Water and nine water utilities including the cities of Cotati, Petaluma, Rohnert Park, Santa Rosa, Sonoma, Windsor, and the North Marin, Valley of the Moon, Marin Municipal Water Districts and California American Water Company-Larkfield.

The advertising campaign will focus on outdoor water conservation messages that will appear in online media. Each advertisement spotlights a creative resource or method for saving water. The advertisements can be viewed at www.savingwaterpartnership.org.

The new advertisements augment the Partnership’s ongoing year-round water conservation program that has featured local residents and businesses doing their part to save water by participating in water-efficiency programs.

“The Sonoma-Marin Saving Water Partnership’s goal is to increase awareness of water conservation and provide helpful tips for the community.” said Cotati Councilwoman, Susan Harvey, Chairwoman of the Water Advisory Committee. “We hope this campaign will create awareness about so many great programs being offered to help residents save water.”

Sonoma Water Chairman, David Rabbitt added, “Through this partnership we have been able to create extensive online conservation resources which includes the water smart plant guide. This guide can be a beneficial tool for anyone who needs guidance or inspiration when planning their landscaping projects.”

With an above average rainfall this winter, healthy water storage levels remain at the region’s two largest reservoirs, Lake Sonoma (100% of water supply capacity) and Lake Mendocino (100% of water supply capacity).